Right now, invasive species are infesting and destroying trees across New England. Asian long-horned beetles, emerald ash borers and winter moths are three of our state’s biggest culprits. The winter moth has already caused 16,596 acres of complete defoliation across the state and is showing no signs of slowing. This munching moth was introduced to the Massachusetts ecosystem about 20 years ago, causing the most damage in Gloucester and Rockport, but has also killed trees throughout the state’s eastern area. Their defoliation has been sighted in other New England states and they have recently been reported in central Massachusetts. To combat the issue, an entomologist has begun to release thousands of cyzenis albicans, a fly which only feeds on winter moth caterpillars. These flies will remain only as long as the winter moth larva, as the winter moth is their only food source, and they pose no risk of damage to our forests. In the meantime, insecticides are available if you see winter moths on your property. A Noon Turf Care specialist can prescribe the right combination of mulching, insecticide and horticultural oils to eliminate these harmful creatures from your trees.
For the first time since its arrival in Massachusetts, the emerald ash borer has been discovered at the Arnold Arboretum, a popular state park and nature preserve. This unique metallic-green Asian beetle burrows beneath the bark of ash trees, impeding their circulatory system to cause the tree’s death within three to five years. On their own, these small insects cannot travel very far, and therefore do not pose much risk to our landscape. However, the cutting and distribution of firewood has exacerbated their reach. Put simply, humans are the reason that these invasive critters are spreading and causing so much damage, putting three percent of Massachusetts’ trees at risk. The emerald ash borer has already destroyed millions of trees across roughly half of the United States, costing the country billions of dollars to replace them and deal with the infestation. Since eradicating the emerald ash borer is not an option, we are asking residents to avoid moving any ash products. Buy local firewood, instead of leaving and entering a slightly different ecosystem and potentially contaminating a new area with these tree killers. We can all do our part in containing this beetle’s radius of damage by safely removing dead or infested trees and using only local firewood.
Curb appeal is a home care essential. While many homeowners focus on maintaining and upgrading their home’s interior, the exterior is often the victim of the bare-minimum approach. Helping your lawn and greenery reach their full potential is a key part of achieving maximum curb appeal. A lush lawn, bold flowers, trimmed shrubs and a weed-free landscape is the perfect way to welcome visitors into your home. Any real estate agent will tell you that curb appeal is one of the most important determinants of a potential buyer’s first and last impression. Whether they pass over your home or schedule a showing can be as simple as asking, “Does this yard look welcoming and well-loved, or does it look like an unkempt hassle?” Your lawn is one of the most affordable ways to increase your home value. You don’t need a construction crew, building permits or expensive equipment. A quick call to your professionals at Noon Turf Care will give you a to-do list for do-it-yourselfers or a complete lawn makeover for those without a green thumb. Tackle any lawn concerns before putting your house on the market, or increase curb appeal on your forever home.
Noon Turf Care is a leader in the lawn care industry using technology as their best friend when it comes to their sales strategy. Instead of sending a technician to a prospects house to take measurements of the lawn and provide a handwritten estimate, the Noon Turf sales team sits in front of computers and calls prospects based off of leads they’ve received through their website. From there the salesperson can access Google Earth and using satellite data can measure the prospects lawn and provide suggestions as to which services they would need from Noon Turf. This process allows the Noon Turf sales team to be more efficient in starting and closing a sale and eliminates the extra cost of gas, insurance, vehicles and outside sales wages. Read more here to learn more about Noon Turf Care’s innovative sales strategy.
Noon Turf Care was recently featured in Landscape Management talking about our new approach to lawn tech compensation. We changed focus from compensation based on volume of lawns treated to one that results in more personal interaction with our customers. Now, lawn technicians have a dedicated route they are assigned to for the year. As a result, we’ve seen customer retention increase 7% — and expect it to only continue to rise.
You can read the full article at Landscape Management.
Lawn care may seem complicated, but it’s simple at its core. The fall is the best time of year to seed, water and nourish your yard, with its warm days and cool evenings. At Noon Turf Care, we recommend planning ahead and preparing for the fall as early as August, so that you can take advantage of September and October’s perfect weather. There are three actions we have found most effective in readying your lawn for spring: aeration, over-seeding and fertilizing. Before beginning the planning process, test your lawn’s pH every three to four years. This affordable test will help you determine which nutrients your lawn needs to reach optimal health. Aerate your lawn before seeding and fertilizing. Aeration opens up your lawn, allowing it to accept the newly planted seeds and nutrients you spread during the fall. It will reduce the stress of the summer’s difficult weather and make it easier for oxygen to reach the root zone. From aerated soil comes a denser, stronger lawn, the best way to combat and eliminate weeds. Next, plan ahead to over-seed in September by spraying a weed killer in August, followed by using a power rake in the desired seeding areas to best prepare the ground. As you choose your seed, use the pH-based recommendations from Noon Turf Care to select the best fertilizer to facilitate the growth of new, thicker, greener grass in your yard.
The Cape Cod Bays are facing challenges with the mass amounts of nitrogen in the water leading to murky bay beds and seaweed covered shorelines. There have been many discussions about the best route to eliminate vast nitrogen counts in the water. So far the most popular suggestion has been aquaculture and shellfish cultivation. Scientists conducted a study and found that because shellfish are filter feeders, they take up some of the nitrogen. The Mashpee Wampanoag Tribe was one of the first groups to conduct research on this matter with their 4.6 – acre oyster farm in Popponesset Bay. For them having an oyster farm isn’t only ecologically beneficial but has economic potential too.
Noon Turf Care owner Chris Noon was featured on Spreecast chat with Wall Street Journal’s Sarah Needleman. Click here to read more!
In case you missed the live chat yesterday, you can watch a replay of the discussion between Sarah E. Needleman, Wall Street Journal reporter; Orly Lobel, Professor of Law at University of San Diego; Carey Smith, CEO of Big Ass Fans; and our own Chris Noon, on whether or not the skills is gap real or if business owners are simply too picky—or even just too cheap—to train possible candidates.