Press Release: Noon Turf Care CEO Chris Noon Speaks at 2014 Lawn Doctor Annual Conference


Marlborough, MA (PRWEB) January 09, 2015


Chris Noon, CEO of Noon Turf Care, recently attended the Lawn Doctor Annual Conference as a guest speaker. Held from December 9 to December 11, 2014, in Orlando, Fla., the event offered ongoing training for business owners and lawn technicians as well as insider tips from industry leaders. As a guest speaker, Noon led a roundtable discussion on first-contact sales. Noon was chosen as a speaker by David Newman, VP of Operations, and Scott Frith, CEO of Lawn Doctor, Inc., based on his experience in business development and sales innovation.

Since Noon also works as a sales consultant within his industry with Green Light Consulting Services, his expertise was highly valued by conference attendees; many left eager to implement some of the ideas he shared with the panel. His specialty is the One-Step Sales process, which he has developed over the last several years. This unique approach is a potential game-changer for other lawn care business owners, especially since it has proven to be so successful for Noon Turf Care.

“I appreciate the amazing opportunity I was given to assist franchise owners at the conference,” said Noon. “I hope the insight I provided will help all those in attendance make improvements to their businesses. The conference also proved to be an excellent way to network with likeminded people within the industry, so hopefully there were some fruitful connections with other owners and team members forged. In general, I was impressed by the professionalism and passion seen at every level of the event.”

Noon’s guest speaking role at the Lawn Doctor Annual Conference demonstrates the exceptional reputation that Noon Turf Care has worked so hard to achieve. As a leader in lawn care, Noon Turf Care continues to revolutionize the industry year after year. In addition to Noon’s proven sales methods, the company has also developed an innovative scientific approach to lawn care. Named the most innovative landscape company of the year by Lawn and Landscape Magazine in 2008, Noon Turf Care continues to develop new and exciting strategies for lawn care services. These advancements will have a positive impact on industry leaders as well as current and future customers.

About Noon Turf Care: Noon Turf Care was started in 2001 by brothers Christopher Noon, Seton Hall graduate class of 2000, and Matthew Noon, Boston College graduate class of 2002. It started as a small, Internet-based lawn care company that provided Massachusetts residences and businesses with fertilization services for lawns, trees and shrubs. Noon Turf Care is a privately owned company that prides itself on providing exceptional and personal service in an industry dominated by large national chains. Noon Turf Care services more than 8,000 customers and has a team of 50-plus lawn and horticulture specialists. They are currently the fastest-growing lawn care company in New England.



How to upsell? Market well


In October’s issue of Landscape Management, our own Chris Noon talks about the importance of marketing yourself and your firm to make customers aware of services you offer. Don’t make the mistake of assuming they know everything you offer. Be proactive, and you just might make an upsell and further build an existing customer relationship.


Read the entire article here:


How to upsell Market well Landscape Management How to upsell? Market well

Trees: The New Status Symbol


Recently, the Wall Street Journal did a piece chronicling the lengths owners of luxury real estate will go through to protect the ancient trees on their property, going so far as to hold vigil during a snowstorm to brush snow off the branches, or hiring arborists to consult on the property. And why not? These old trees can up the value of a home. One developer-designated “tree-preservation area” bordering a property can help add a premium of anywhere between $500,000 to $1 million to the average lot price in Foxhall, near Washington, D.C.


You can read the full article here, or click the image below to view the gallery of some of these homes.


Leafy Luxury Mansions With a Tree Premium WSJ Trees: The New Status Symbol

Home Buyers Flocking to Trees. Image from Jesse Neider for the Wall Street Journal.

Oh, Deer! Keep Your Plants Safe with Noon’s Deer Off Treatment

While deer certainly are pretty creatures, they become less appealing when they decide your expensive shrubs are their snack of choice. Below are some images captured by a customer showing where deer have come to feast on his lawn. You’ll notice the ends of the branches are broken off, stunting foliage growth:

Deer Eaten Bush2 225x300 Oh, Deer! Keep Your Plants Safe with Noons Deer Off Treatment  Deer Eaten Bush1 225x300 Oh, Deer! Keep Your Plants Safe with Noons Deer Off Treatment


Don’t let this happen to you! Call Noon Turf Care to get a quote for their Deer-Off application and keep your landscaping looking lush.

Business Insights: Screening Sales Leads

Our own Chris Noon posted a column in this month’s Turf Magazine, discussing the importance of screening sales leads for your business. Speaking with the right customer saves you frustration, time, and money. Find out more:


Longer-Lasting Produce Without Pesticides is the Future

The United States applies over 1 billion pounds of pesticides per year which doesn’t only harm humans but also causes harm to bees and birds, pollutes the air and damages water quality. That being said, without pesticides the fresh fruits and vegetables that are consumed daily would perish much quicker and production would plummet.

Scientist James Rogers, from Apeel Sciences, and his team have begun to introduce an alternative to pesticide use, allowing fruits and vegetables to double in lifespan. Rogers is revolutionizing ancient and all natural methods of  food preservation to keep fresh produce fresh longer and also keep bacteria and fungi away from produce in an environmentally friendly way.

Find out more:


Massachusetts Food Waste Ban Gains Acceptance


On average, Americans throw out 20 pounds of food each month roughly totaling 34 million tons of food each year. The biggest culprits of food waste production are businesses, colleges and hospitals that are dumping their food waste into landfills all over the country.


In October of 2014, Massachusetts has put a law in place that says if you throw out more than a ton of food waste a month, it can’t go to a landfill. The food waste ban in Massachusetts brought a lot of questions, most important question being “where does the waste go?”


Composting companies are viewing this as an opportunity to gain new business with the ban. In Massachusetts, food waste is being trucked to farms or given to area composting companies. Boston’s own City Soil is taking this opportunity to blend together food waste, yard waste and manure to create a rich soil that can turn around and benefit local farmers and landscapers.

Noon Turf Care Success Stories

Pictured below is a set of before and after pictures from a Noon Turf Care customer. The before was taking in early September of this year and shows a dried out lawn from the summertime. A month later, after picture, the lawn looks much more healthy and green.

Untitled1 300x156 Noon Turf Care Success Stories

Noon Turf Care featured in Space Safety Magazine


Space Safety recently published an article discussing the many uses for satellite images. They featured Google Earth technology as used by Noon Turf Care for lawn measurement, but also discussed future use cases including measuring roofs for re-shingling, snow removal, or putting up seasonal lights.

Noon Turf Discussing GPS for Lawn Care 300x245 Noon Turf Care featured in Space Safety Magazine

Chris Noon discussing satellite measuring for lawn care

You can read the full article on Space Safety, here:


Farmer’s Almanac Predictions for this Winter


In what could be a bit of good news after the polar vortex last winter, the winter of 2014 and 2015 should have below-normal levels of snowfall. That’s according to the Old Farmer’s Almanac for our area. Also according to the Farmer’s Almanac, we will see near-normal precipitation in Massachusetts. It will, however, be much colder this winter, Farmer’s Almanac says, so don’t go putting away your heavy winter coat just yet.


Actual weather conditions obviously remain to be seen, but the Farmer’s Almanac says it has traditionally been 80 percent accurate in its weather forecasts.


Extreme weather will continue throughout the summer in most parts of the country, which is expected to be hot and dry, meaning California’s drought is expected to continue and delicate lawns won’t get much of a break.


Hurricane season is also expected to be particularly active and the Gulf Coast should brace for more big storms.